In order to carry on practicing the road of benefits through quality and systematically groom a corporate quality and integrity system, the company follows the requirements in GB/T 29467 (“code of practices for integrity and management in quality”) by periodically publishing a “Annual report on integrity in quality”) on the company's website (http://gw.uechairs.cn/index.asp), and managing risks according to their level. When faced with a common risk, it is reported and dealt with according to internal company processes. When faced with major quality incidents, these are reported to the relevant state and local government departments and the products are dealt with according to the deficiency recall procedure. This way, the company can rigorously control risk, maintain integrity in quality, and bravely take on responsibility for the quality of its products.
Channels for publishing social responsibility reports
In addition to this, as a listed company and in order to strengthen corporate social responsibility awareness, UE Furniture releases an “Annual social responsibility report” to the public. This report has been praised by the industry and relevant parties.
Approved by the public; external opinions of our quality and credibility are high
Over the last few years, the company's integrity in quality has been recognized by the government and the industry. The company has been awarded the title of “Trustworthy and AAA corporate credit rated company” and “Chinese enterprise of integrity and quality”, the “Furniture industry quality focus award”, and the “Municipal government quality award”.
Take risks seriously, establish a quality risk prevention system
Sensitive monitoring based on changes in the external environment. UE Furniture makes every effort to combine two different paths to risk control by nurturing and optimizing a series of internal management elements that can predict and respond quickly to changes in the external environment. It achieves this by establishing risk management systems and mechanisms that cover the entire process, including market analysis, design development, purchasing management, manufacturing, sales services, and other processes, forming a risk control system that possesses an extremely high awareness of risk prevention and crisis handling.
Identify risks and gather information on potential quality risks
Risks related to developing new products: Over 80% of the risks concerning product quality and safety originate in the design and development stage. Thus, UE Furniture focuses on the identification and elimination of potential risk during the assessment of new products. To this end, it has set an eight-pronged quality assessment standard based on the Chinese character for “everlasting”: “healthy, comfortable, easy to use, exquisite, safe, environmentally friendly, economical, efficient”.
The eight-pronged product development benchmark
Collecting and assessing customer complaint risks: The company has established digital management of client contact points. Through return visits, the aftersales service hotline, online opinion monitoring, third-party satisfaction surveys, and other channels, we collect information on our clients' opinions of our products. This information is used to produce a “Market opinion report” that serves as a mechanism to improve based on customer complaints.
Identifying and assessing risks posed by changes in laws and regulation: The company identifies relevant quality standards, newly issued policies regarding laws and regulations, as well as changes and information maintenance. Teams of experts are arranged to evaluate potential risks posed by such changes and periodically perform investigations and inspections to simulate the process of state spot checks of compliance to laws and regulations.
Research and judge risks to establish various risk prevention contingency plans.
In addition to employing vertical management and making the product quality department independent of the production department, the company has become a “third party” supervisor of management of integrity in quality. QC personnel are responsible for supervising, inspecting, and monitoring the production of semi-finished and finished products during their shifts, while testing personnel at the technical center are responsible for testing the various types of raw materials, thus reducing quality risks from various angles. When it comes to crises, the company has set up a quality risk control team headed by the company's president and established a “Quality risk control and crises contingency plan”. It also periodically arranges drills to ensure that, should a quality issue arise, it will be dealt with promptly.
Manage risks, establish a complete emergency management mechanism
Customer complaint management: The company has established a customer complaint management flow that processes and improves the methods used to gather information on customer complaints, such as return visits, calls, internet discussions, and so on, as well as overall customer complaint monitoring information. The processed and improved result is included into indexes for auditing key performance contracts.
Crisis management: The company has set a “Quality risk control and crises contingency plan” and “market crisis management method” that clarifies management procedures for the different levels of crises. Should a batch of products not meet standards, they clarify methods for calling back products and responsibilities for compensation payment. This ensures that the relevant responsibility measures are implemented correctly.
A robust system for tracing responsibility
When targeting a faulty product, the company will use its safety batch tracing system and customer file management system to accurately trace the faulty batch, lock in on the relevant clients, quickly and proactively call back the faulty products, and improve the reliability of subsequent products, thus regaining the clients' trust. The company has established a “Full process quality tracing mechanism” and uses the “Quality performance management method” to trace the issue down to positions and persons.
UE Furniture has always considered quality the lifeline of major manufacturing enterprises, and is unswerving in its pursuit of quality. Considering quality its raison d'être, it has used quality to shape its brand. By continuously improving its products, it has elevated its core competitive advantages. The company has clear advantages in key product quality indexes, customer satisfaction, and many other areas.
Dominate product technology and take the lead internationally
The company actively participates in the composing and revision of national, industry, and local standards. To date, the company has participated in setting a total of 4 national standards, 3 industry standards, and 1 local standard.